Source: https://alfonsmelander.se/golfgo

# GolfGo · Case study by Alfons Melander

![GolfGo](https://alfonsmelander.se/assets/golfgoLogo-N8bi5eGg.svg)

A mobile golf support concept focused on helping players make clearer decisions before and during the round.

Role
Research · Prototyping
Timeline
Sep 2024 - Nov 2024
Team
5 people

![GolfGo background](https://alfonsmelander.se/assets/golfgoBg-BRAb7t1D.jpg)

![GolfGo app mockup](https://alfonsmelander.se/assets/golfgoMockup-21wVMEXk.png)

Research on the course

## Understanding the player in context

This idea evolved on the golf course. Focusing on those new to golfing it's appearent that the learningcurve can be intimidating at first. What if you could make an app that serves as an assistant. Giving advice on what clubs to use, and make smart decisions.

Helping beginners learn golfing, but at the same time, giving experienced golfers guidance, course awareness, and a better time at the course.

![GolfGo research on the golf course](https://alfonsmelander.se/assets/golfgo-research-image-CO77VOMN.jpg)

## Exploring the concept

FigmaUser testing

1. RESEARCH SYNTHESIS

### User survey

A survey was sent out to a group of golfers. A number of questions were asked. One of them was when club selection was difficult. This depended mostly on wind and rain, and this wasn't a problem exclusive to beginners. This helped shape the concept of the app and should be the main focus of the users of the app.

When is club selection especially difficult?

21 survey responses

Different weather conditions

(wind, rain)

15 (71.4%)

New course

7 (33.3%)

New equipment

7 (33.3%)

Never

2 (9.5%)

Dry, firm fairway

1 (4.8%)

Inexperience choosing clubs

1 (4.8%)

2. BIG OPPORTUNITY

### Observation

To get a better understanding of the user, we observed some golfers on the course. We saw some of the percieved problems with the golfers playing. It helped us get more specific in what to create for an experienced golfer.

![GolfGo problem framing and opportunity mapping](https://alfonsmelander.se/assets/golfgo-observation-Bt-UoeS2.svg)

3. PROTOTYPES

### Testing different interfaces

Every team member created their own prototype for solving: difficulty in picking a club, a golf course not being played before. My prototype focused on displaying the the course with AR, which integrates digital information into the users environment in real time. There is data about wind, length to the current hole, and what club to choose.

![GolfGo prototype explorations](https://alfonsmelander.se/assets/golfgo-prototype-BMEjn-O4.png)

4. VISUAL DIRECTION

### Shaping the final visual direction

The final interface brought together the strongest parts of our brainstorming. The pages of the app were thoughtout and refined to create a clean interface and clear and fun experience for the user. The most important parts, club selection and course overview were solved.

![GolfGo final visual direction](https://alfonsmelander.se/assets/golfgo-visual-direction-BG2ePOD7.png)

Final Concept

## Final design

![Final GolfGo concept screens](https://alfonsmelander.se/assets/golfgoMockup-21wVMEXk.png)

[Next project](https://alfonsmelander.se/trackme)

Alfons Melander

UX Designer · UX Engineer · Front-end Developer

[alfons@studiohackspett.se](mailto:alfons@studiohackspett.se) [LinkedIn](https://linkedin.com/in/alfons-melander)
© 2026 Alfons Melander